Jonathan Rosenberg
author of NYT bestsellers How Google Works and Trillion Dollar Coach
“The Bonfire Moment will help you confront the paradoxes leaders face, capturing many of the lessons I gained during my years of leading product teams. At a time when many leadership guides are riddled with platitudes, this book stands apart, grounded in data and real-world experience.”
Julia Austin
Senior Lecturer & Faculty Co-Chair of The Rock Center for Entrepreneurship, Harvard Business School
“While ideas, products, and business models are crucial, The Bonfire Moment presents a strong case that it’s the collaborative spirit and strength of the team that determine the success of any early-stage business. Gonzalez and Yellin draw on robust research and their extensive experience in guiding a diverse range of entrepreneurs and business leaders towards success…” Read More
“While ideas, products, and business models are crucial, The Bonfire Moment presents a strong case that it’s the collaborative spirit and strength of the team that determine the success of any early-stage business. Gonzalez and Yellin draw on robust research and their extensive experience in guiding a diverse range of entrepreneurs and business leaders towards success. This book is an essential guide for any leader who values an inclusive approach to building a high performing team.”
Kim Scott
author of Radical Candor and Radical Respect
“There is nothing soft about “soft skills.” They are hard to learn, and they are the biggest contributor to your success. Gonzalez and Yellin are the compassionate yet clear-minded mentors you’ll need in the toughest moments of your leadership journey.”
Laszlo Bock
cofounder of Humu and Gretel.ai, former Google SVP of People Operations, and New York Times bestselling author of Work Rules!
“Martin and Josh share the hard, unvarnished reality of building enduring companies: creating the right team culture is hard work but creates undeniable upside for both the business and the people. The Bonfire Moment is an indispensable guide for anyone trying to beat the odds in growing a new venture, whether in a small startup or a big organization.”
Liz Fosslien
Wall Street Journal bestselling co-author and illustrator of No Hard Feelings and Big Feelings
“The Bonfire Moment is a must-read for anyone (emphasis on anyone) looking to build a successful startup. Weaving real-life examples with tactical tips for preserving your mental health while building a company, Martin and Josh artfully unpack the actions and mindsets that differentiate the best startup founders…” Read More
“The Bonfire Moment is a must-read for anyone (emphasis on anyone) looking to build a successful startup. Weaving real-life examples with tactical tips for preserving your mental health while building a company, Martin and Josh artfully unpack the actions and mindsets that differentiate the best startup founders. The stories and lessons in The Bonfire Moment are proof that successful founders can come from all backgrounds and that bringing together an inclusive, resilient founding team is essential to creating a long-lasting company.”
Noam Wasserman
Dean of Yeshiva University’s Sy Syms School of Business and bestselling author of The Founder’s Dilemmas and Life Is a Startup.
“Gonzalez and Yellin, pioneers at Google for Startups Accelerator, share crucial insights in this concise guide. You’ll learn how to anticipate and avoid common people problems, as they provide you with actionable gems. An indispensable resource for founders navigating the challenges of entrepreneurship.”
Peter Cho
Managing Director, Partner, and Global People Chair of BCG X
“The Bonfire Moment makes a compelling case that startups can increase their chances of success by getting the people elements right, and offers a practical guide to help you do that. This is an important book for anyone building breakthrough technology that will shape our future.”
Phanish Puranam
Chaired Professor of Strategy and Organisation Design at INSEAD
“Gonzalez and Yellin hit the nail on the head – growing a startup is about growing an organization. Scaling human groups effectively is in many ways far more complicated than coming up with the business model or getting funded…” Read More
“Gonzalez and Yellin hit the nail on the head – growing a startup is about growing an organization. Scaling human groups effectively is in many ways far more complicated than coming up with the business model or getting funded. The authors do a terrific job of weaving together insights from research as well as their own experience at Google’s Accelerator in a book that will be a handy manual for every (aspiring) startup founder hoping to successfully scale up.”
Robert I. Sutton
New York Times bestselling author of eight books including Scaling Up Excellence (with Huggy Rao), The Friction Project (with Huggy Rao), The No Asshole Rule, and Good Boss, Bad Boss and Professor of Management Science & Engineering, Stanford University
“The Bonfire Moment is a remarkably well-researched, engaging, road-tested, and, above all, practical guide that teaches you how to identify and avoid the people problems that sink startups…” Read More
“The Bonfire Moment is a remarkably well-researched, engaging, road-tested, and, above all, practical guide that teaches you how to identify and avoid the people problems that sink startups. I am especially smitten with the step-by-step instructions that Gonzalez and Yellin provide to help leaders and teams develop their own home-grown strategies for avoiding such traps—which are based on their workshops with more than 10,000 people in hundreds of companies.”
Scott Hartley
cofounder of Everywhere Ventures and best-selling author of The Fuzzy and the Techie
“Martin and Josh go beyond Silicon Valley campfire kumbaya to shine real light on how to navigate the people and culture traps that determine company success or failure. Soft skills are some of the hardest things, and they’ve developed a framework that works.”
Steve Chen
YouTube cofounder and CTO
“This book should be required reading for all entrepreneurs, and for managers who are under startup-like pressures. The Bonfire Moment has created a science where previously there was only art. It’s loaded with fascinating stories and practical principles you’ll wish you’d known five years ago.”
Valentina A. Assenova
Assistant Professor of Management, The Wharton School, University of Pennsylvania
“In a world obsessed with technical prowess, financial strategies, and grand visions, Martin and Josh reveal a fatal trap that too many startups fall victim to – ignoring the critical people issues that lurk beneath the surface. With vivid examples of promising startups that appeared destined for unicorn status, only to crumble due to unaddressed interpersonal challenges…” Read More
“In a world obsessed with technical prowess, financial strategies, and grand visions, Martin and Josh reveal a fatal trap that too many startups fall victim to – ignoring the critical people issues that lurk beneath the surface. With vivid examples of promising startups that appeared destined for unicorn status, only to crumble due to unaddressed interpersonal challenges, this book serves as a stark wake-up call for entrepreneurs. Blending their decades-long experience working with startups with cutting-edge academic research to guide readers toward success, The Bonfire Moment is a beacon for new ventures – trailblazing the path around common traps, and ultimately, redefining what it means to build a company that lasts.”
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